Basics of Marketing
- What is marketing and marketing management?
- What is marketing mix model?
- What is marketing environment in a business ?
- What is goal setting and how should you set goals for your business?
- What is product life cycle and how to asses its stages?
- What is value chain in marketing?
- What is a business model and how should you design a great business model?
Market Analysis
- How should you conduct market research for your business?
- What is buying decision process of customer?
- Why should you buy from an electronic store?
- How to do competitive analysis?
- How to gain advantage over competitors?
- How to achieve customer satisfaction in business?
- How to differentiate product from competitors?
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